The Chrystella Privacy Statement

Chrystella takes your privacy and the security of your personal information very seriously.

We realise that in providing us with personal information about yourself you are trusting us to keep it secure and to use it responsibly and only in the manner agreed by you.

Chrystella collects personal information in order to provide you with a web shopping service, to continually improve on that service and to make it more relevant and personal to you. We will only collect and use information in accordance with data protection laws and as specified in this Privacy Statement.

This statement applies to information you provide via the Chrystella web site.

By using the Chrystella web site you accept the practices described in this Privacy Statement.

Summary The information that Chrystella collects about you relates to your purchases, use of the site and any additional information that you choose to provide.

We use this information to process purchases, make deliveries, personalise your shopping experience, provide you with relevant direct marketing and after sales services.

This is explained further in the following sections.

If after reviewing these sections you have any questions you can contact us at the address at the end of this statement.

What personal information is collected ?

There are four main ways in which information is collected. -

Information you provide.

In order to make a purchase we require you to register your details with us which we will retain so that you do not need to re-register for future purchases.

To fulfil the delivery we need to collect your name, address, payment details and for security your date of birth. In order to confirm your order and contact you in relation to product availability and delivery we require your e-mail address and telephone number.

We also ask you to supply a username password and a security question and answer which allows us to protect your privacy by confirming your identity when you use the web site.

You may also choose to provide us with additional voluntary information which we will use to make your shopping experience and any marketing activity more relevant and personalised to you. -

Information gathered automatically.

Whenever you visit the web site information is automatically gathered about site usage and links.

We use your IP address to help diagnose problems with our server, and to administer our Web site.

Your IP address is used to help identify you and to gather broad demographic information.

- E-mail communication.

If you have given us permission to send you marketing material via e-mail we may receive confirmations of any e-mail opened if your browser supports this functionality.

We may also ask you further questions about yourself and your interests to ensure that subsequent e-mails are more precisely targeted and therefore relevant to you.

All questions are entirely voluntary.

You may unsubscribe from receiving marketing e-mails at any time.

- Information from other sources

From time to time companies may conduct surveys or run competitions on behalf of Chrystella.

If you choose to participate in these information you provide may be passed to Chrystella from the third party.

Please note that this Privacy Statement does not cover any third party who participates in such activities .

In addition Chrystella may purchase, request or be given information from third parties in order to improve its service.

Examples include fraud checks, credit information and information from delivery services which may be used to update or correct information held.

How is information about you used ?

Chrystella does not sell or rent any personal information to anyone. Information is only used to provide you with an ever-improving service.

In the course of providing that service we may require third parties to carry out certain activities on our behalf for example issuing e-mails or making deliveries.

The third party will act in accordance with our instructions, will not be given permission to use the information for their own purposes and will be required to ensure the ongoing security of such information.

Your personal information is used to provide you with a personalised web experience and to contact you via e-mail with services offers and / or information that we believe will be of interest to you.

We may also contact you to ask you more about yourself and your preferences to help us tailor our services further to your needs.

Additional information gathering will always be voluntary.

In addition we may also use your information for after sales service, including notification of any product safety issues, including product recalls for items that you have purchased.

How can you change details held about you ?

You can view and amend your details at any time by returning to www.chrystella.co.uk logging on to the site and selecting Customer accounts.

You can also unsubscribe from receiving any further marketing e-mails at any time by either clicking the unsubscribe option contained within all sent e-mails or by ticking the box.

If you DO NOT want to receive such information please tick here box on your details page on the web site.

Please note that any amendments to your details via the web site may take up to seven days to take effect.

We apologise if you receive any unwanted communication during this processing period.

Statement Changes

Chrystella continually evolves its business for the benefit of its customers. In line with this it may be necessary from time to time to amend this Privacy Statement.

We may e-mail you to make you aware of changes.

This Privacy Statement was last updated on the 27 January 2011.

Contact Us

If you have any questions regarding our use of your personal information or would like any additional information regarding this Privacy Statement please e-mail us at: Privacy@chrystella.co.uk Or contact us by post at:

Corporate Affairs (Privacy Statement)

Chrystella/Edenpumps

483 Green Lanes

London

N13 4BS

020 8819 4425